Resume

Creative Director, Graphic Designer and Creative Services Manager with a unique mix of strategic, tactical and leadership expertise within in-house marketing environments. Provide effective results from concept development through execution of branding systems, advertising campaigns and sales collateral across all mediums while meeting critical deadlines and exceeding client expectations. Continuously exploring existing and emerging technologies to enhance workflow efficiency among creative teams.
Experience & Select Accomplishments
TKVO | Tim Kraft Voice Over
Voice Actor | 2018-Present
Founded in 2018, TKVO is a sole proprietorship offering complete voice over services - powered by talent, technology and tenacity. Specialties include narration, commercial, e-learning and promo. Grew the business to full-time voice actor in 2022, doubling my client roster and quadrupling revenue in my first year.
• Book, manage and execute approximately 75 corporate narration, e-learning and commercial projects per year while growing revenue 10% year over year.
• Excel in high-quality deadline driven projects including audio recording, editing, mixing and mastering; provide video editing and graphic design services when required.
• Select clients include American Express, UNICEF, Constellation Energy, Verizon Business and Broadway HD.
• Software Expertise: Adobe Creative Cloud (Audition, Premier Pro, Photoshop, InDesign, Acrobat), Google Workplace and MS 365.
• Continuously broadening my range through study and coaching with the best VO pros in the business.
Unisys Corporation
Director, Brand + Digital Marketing | 2003-2022
Supervised a staff of 8 Designers, Developers and Production Specialists who provided worldwide support for a $2B dollar technical services organization. Consulted with internal clients to clarify the message and desired results of their communications, delegate resources as needed and monitor all jobs through delivery. Ensured corporate brand standards were enforced on all digital and print collateral including brochures, e-books, advertisements, e-mail communications and apps.
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Global Implementation of Creative Support Tools: Digital Asset Management Systems (DAM), corporate brand guidelines, branded merchandise stores and print on demand systems.
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Management Experience: In-house and contracted resources including graphic designers, copywriters, UI and UX developers, photographers, printers, advertising agencies and offshore support.
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Assisted in selecting advertising agencies for the corporation as required. Reviewed proposals and presented final recommendations in relation to each agency’s capability to creatively reposition the corporation as a technical services consultancy. Collaborated with agencies and other department leaders on deliverables that require cross-functional support.
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Continually monitored quality and quantity of work produced by graphic design staff. Directed individual career development by defining employee strengths while isolating and improving weak or problematic areas. Encouraged training in design technologies, marketing techniques and industry trends.
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Software Expertise: Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Dreamweaver, Audition, Acrobat, Workfront), Google Workplace and MS 365.
Unisys Corporation
Art Director, Systems and Technology Division | 1998-2003
Managed the development and design of all marketing collateral materials supporting the $2B dollar Systems and Technology business unit. Recommended resources and supervised the efforts of all in-house and contracted graphic designers and copywriters. Projects included sales brochures, direct mail packages, advertisements, multimedia and trade show support.
Cardinal Business Media
Promotions Director | 1994-1998
Directed a full-service in-house promotions department with a staff of 7 for a diversified publishing concern. Supervised the development, design and production of promotional materials for 8 monthly publications, 2 trade shows and online products.
Education
The College of New Jersey, Hillwood Lakes, NJ | 1994
Bachelor of Arts in Advertising Design/Minor in Marketing, with highest honors
NYU School of Continuing and Professional Studies, New York, NY | 2013
Certificate, Visual Branding and Graphic Design
Edge Studio, New York, NY | 2018-present
Phase 2 Voice-Over Training Program and continued professional coaching